Description: Winning American Hearts and Minds Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). China's Image Building Efforts in the 21st Century Author(s): Xiuli Wang Format: Hardback Publisher: Springer Verlag, Singapore, Singapore Imprint: Springer Verlag, Singapore ISBN-13: 9789811531835, 978-9811531835 Synopsis This book explores the effectiveness of the Chinese government's recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders' foreign visits, Chinese media's overseas expansion, Confucius institutes, global mega events, and Chinese government's new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy.
Price: 38.28 GBP
Location: Aldershot
End Time: 2025-01-20T01:26:37.000Z
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Book Title: Winning American Hearts and Minds
Number of Pages: 150 Pages
Publication Name: Winning American Hearts and Minds: China's Image Building Efforts in the 21st Century
Language: English
Publisher: Springer Verlag, Singapore
Item Height: 235 mm
Publication Year: 2020
Type: Textbook
Item Weight: 412 g
Subject Area: Country, Political Science
Author: Xiuli Wang
Item Width: 155 mm
Format: Hardcover
