Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Perspectives: Digital Transformation Through The Lens Of Strategic MarketingISBN13:9780980155051ISBN10:0980155053Author:Scheurell, Lynn M. (Author)Description:Digital Transformation Is The Solution To 'Never Enough-Ness' Business Has An Inherent Feeling Of 'Never Enough' - Time, Clients, Content, Pipeline, Money, Campaigns, Form Fills, Etc This Leads To Overwhelm, Burn-Out, Fragmented Initiatives, Redundant Effort, And All Kinds Of Dysfunctional Gunk That Clogs The Path To Meaningful Outcomes As A Deceptively Simple Definition, Digital Transformation Is The Process Of Streamlining, Prioritizing, And Addressing Systemic Constraints To Support Delivering Greater Value Effectively - With Ease And Efficiency - To Both Customers And Employees In Other Words, The Results Of Digital Transformation Are Less Stress, Increased Productivity, And Happy People This Book Explores Initiating Digital Transformation By Way Of Marketing Why? Because Marketing Is About Positioning Specific Outcomes Of Value Via A Promise Backed By Data To Gain Support Through Either Brand Recognition Or Business (New Andor Renewed) A Good Marketer Understands And Uses The Best Techniques To Get Optimal Visibility With The Right Future Customers; A Great Marketer Introduces The Leading Edge For Strategic Advantage In Gaining Visibility Both Externally And Internally Digital Transformation Is One Of The Most Significant And Essential Priorities Of Our Time May This Book Be A Conversation-Starter Within Your Sphere Of Influence Binding:Paperback, PaperbackPublisher:Mizrahi PressPublication Date:2020-10-09Weight:0.4 lbsDimensions:0.27'' H x 9.02'' L x 5.98'' WNumber of Pages:128Language:English
Price: 17.83 USD
Location: USA
End Time: 2024-02-22T01:02:16.000Z
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Book Title: Perspectives: Digital Transformation Through The Lens Of Str...
Item Weight: 0.4 lbs
Author: Lynn Scheurell
Publication Name: Perspectives : Digital Transformation Through the Lens of Strategic Marketing
Format: Trade Paperback
Language: English
Educational Level: Adult & Further Education
Publisher: Mizrahi Press
Publication Year: 2020
Type: Textbook
