Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Mass Communication, Advertising And Marketing Research At The Strategic And Operational Levels Of WarISBN13:9781511636483ISBN10:1511636483Author:U. S. Army War College (Author)Description:(This is a RePrint) - U S Army Leaders Acknowledge The Importance Of The Human Domain, And It Is Therefore In The Army's Best Interest To Retain The Capabilities And Knowledge Built Over The Past 12 Years Failure To Maintain These Capabilities Will Inevitably Mean Redeveloping Them During The Next Conflict At The Cost Of National Treasure, E G American Lives And Dollars Historically, The Army's Improvements In Process And Technique Draw Directly From Lessons Learned In Conflict However, There Is Value In Looking At Empirical Research Drawn From Fields With Relevant Parallels To Practices Used By Influence Operators Within Academia, There Exists A Vast Amount Of Research On Techniques And Procedures Influence Operators Can Utilize This Study Sought To Identify How Army Influence Operators Can Benefit From Outside Institutions, And Not Rely Solely On Our Experiences To Further Our Capabilities Therefore, This Paper Looked At What Mass Communication, Advertising, And Marketing Research Influence Operators Can Adapt And Implement At The Strategic And Operational Levels Of War As A Result, This Study Identified Four Reinforcing Takeaways From The Academic Literature And Two Distinct Recommendations For Implementation, An Additional Step In The Doctrinal Process And Training For Our Influence Operators In Communication Strategy Design That Better Supports The Military Campaign Binding:Paperback, PaperbackPublisher:Createspace Independent Publishing PlatformPublication Date:2015-04-08Weight:0.22 lbsDimensions:0.07'' H x 11.02'' L x 8.5'' WNumber of Pages:32Language:English
Price: 14.65 USD
Location: USA
End Time: 2025-01-22T06:38:49.000Z
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Book Title: Mass Communication, Advertising and Marketing Research at the Strategic and Operational Levels of War
Number of Pages: 30 Pages
Language: English
Publisher: CreateSpace
Item Height: 0.1 in
Publication Year: 2015
Topic: Security (National & International)
Genre: Political Science
Item Weight: 4.7 Oz
Item Length: 11 in
Author: U. S. Army U.S. Army War College
Item Width: 8.5 in
Format: Trade Paperback
