Description: Marketingorganisation by Jorg Freiling, Richard Kohler Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description English summary: There are many marketing books, but only few which cover the design of marketing organisations. But it is essential in regards to the concrete realisation of market-orientated thinking to create suitable structures and processes. The authors explore arrangements, in order to improve customer-orientated processes and to structure responsibilities in accordance to the challenges, whilst always also considering supporting information technology systems. Furthermore, the requirements of organisational change are mentioned, as well as the influence of internationalisation. The evaluation is always based on efficiency criteria and numerous case studies are used in order to illustrate the points. German description: Es gibt viele Marketingbucher, aber kaum eines uber die Gestaltung der Marketingorganisation. Dabei kommt es bei der konkreten Umsetzung marktorientierten Denkens entscheidend darauf an, dass geeignete Strukturen und Prozesse geschaffen werden. Die Autoren gehen auf Regelungen ein, die kundengerichtete Ablaufe verbessern und die Zustandigkeiten problementsprechend strukturieren. Sie berucksichtigen dabei auch informationstechnische Unterstutzungssysteme. Daruber hinaus werden die Erfordernisse des organisationalen Wandels ebenso angesprochen wie Einflusse der Internationalisierung. Stets erfolgt die Beurteilung nach ausgewahlten Effizienzkriterien, zur Veranschaulichung dienen zahlreiche Praxisbeispiele. Author Biography Contributor Biography - English Prof. Dr. Jorg Freiling holds a professorship in small and medium sized businesses, start-ups and entrepreneurship at the University of Bremen, Prof. em. Dr. Dr. h.c. Dr. h.c. Richard Kohler was director of the seminar for ABWL, market research and marketing at the University of Cologne. Contributor Biography - German Prof. Dr. Jorg Freiling ist Inhaber des Lehrstuhls fur Mittelstand, Existenzgrundung und Entrepreneurship an der Universitat Bremen, Prof. em. Dr. Dr. h.c. Dr. h.c. Richard Kohler war Direktor des Seminars fur ABWL, Marktforschung und Marketing an der Universitat zu Koln. Details ISBN 317020078X ISBN-13 9783170200784 Title Marketingorganisation Author Jorg Freiling, Richard Kohler Format Hardcover Year 2014 Pages 360 Publisher Kohlhammer GE_Item_ID:137249720; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 79.31 USD
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End Time: 2025-01-26T04:37:50.000Z
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ISBN-13: 9783170200784
Book Title: Marketingorganisation
Number of Pages: 360 Pages
Language: German
Publication Name: Marketingorganisation : Die Basis Einer Marktorientierten Unternehmenssteuerung
Publisher: Kohlhammer Verlag
Publication Year: 2014
Subject: Marketing / General
Type: Textbook
Item Weight: 25.6 Oz
Author: Richard Hler, KÖ, Richard Kohler, Jorg Freiling
Subject Area: Business & Economics
Item Length: 9.3 in
Item Width: 6.3 in
Series: Kohlhammer Edition Marketing Ser.
Format: Hardcover
