Description: Marketing and Finance : Creating Shareholder Value, Paperback by McDonald, Malcolm; Smith, Brian D.; Ward, Keith, ISBN 1119953383, ISBN-13 9781119953388, Like New Used, Free P&P in the UK Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value.
Price: 20.59 GBP
Location: Castle Donington
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Book Title: Marketing and Finance : Creating Shareholder Value
Item Height: 254 mm
Item Width: 185 mm
Author: Brian D. Smith, Malcolm Mcdonald, Keith Ward
Publication Name: Marketing and Finance: Creating Shareholder Value
Format: Paperback
Language: English
Publisher: John Wiley & Sons INC International Concepts
Subject: Marketing
Publication Year: 2013
Type: Textbook
Item Weight: 566 g
Number of Pages: 280 Pages
