Description: Creating Breakthrough Products presents a now classic roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets -- or create entirely new markets. The book presents an integrated stakeholder-driven approach to uncovering new markets and creating revolutionary as well as evolutionary products and services that people want to have. Engaging case studies drive the ideas home, allowing for use of this book in industrial practice, as a textbook, or for people that want to know how leading-edge companies succeed where others fail.
Price: 40.88 USD
Location: fl
End Time: 2025-01-15T15:32:25.000Z
Shipping Cost: 7.88 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Author: Craig M. Vogel
Book Title: Creating Breakthrough Products: Revealing the Secrets that Drive
Language: English
Topic: Innovation, product design, service design, Value Opportunity Ana
Format: Trade Paperback
Publisher: Craig M. Vogel
Genre: Business & Economics
Publication Year: 2020
Original Language: English
